Our mission

Founded in 2024, we make high‑quality T‑shirts and Sweaters designed to last. We believe clothing can be joyful and durable: bold colours, vibrant graphics, and construction that keeps your favourite pieces in rotation for years — not weeks.

Our story

What started in 2024 we are a small, scrappy team of designers and makers with one simple idea: clothes should be both statement and staple. We love graphic design, colour, and honest craft. From the start we’ve focused on sturdy fabrics, thoughtful cuts, and prints that pop — whether printed on a tee or worked into a cosy sweater.

We’re small by choice — that lets us keep close control of quality and design, and stay true to a non‑fast‑fashion approach.

What we believe

Durable not disposable. Great clothes shouldn’t fade into the back of the drawer after a few washes.

Colour is personality. Our pieces are for people who like to stand out, celebrate colour, and wear graphic design proudly.

Small-scale, big responsibility. Being a small brand means we can prioritise ethical partners and better materials.

Our products — the Optimism promise

Every Optimism piece is made to be lived in:

Mid‑weight, long‑lasting fabrics chosen for durability and comfort across tees and sweaters.

High‑impact prints and bold palettes that keep their colour.

Thoughtful fits so the piece looks great on everyone.

No seasonal throwaways — just considered pieces you’ll wear again and again.

Sustainability & Responsibility

We reject fast fashion messaging and focus on tangible choices:

Durable materials and manufacturing practices that reduce waste.

Minimalist packaging designed to be low‑impact.

Our T-shirts are made with certified 100% organic cotton that’s both vegan-friendly and ethically sourced.

We’re learning and improving every season and we’ll share our progress openly. We review our suppliers regularly to ensure that their standards and beliefs align with ours.

How to connect

Questions, feedback, or artist collabs? Say hello;

info@optimismapparel.com